Allseating is a Toronto-based seating designer and manufacturer with a solid reputation in the industry. I played a pivotal role in their full-service brand and marketing communications which focused on the their flexibility, both in terms of product design and customer service. A more editorialized approach to advertising and marketing put people first and was seen throught the entire brand platform.

Role: Creative Direction, Design, Production
Agency: Parcel
Photography: Lisa Petrole